Building on Danish furniture-design traditions, and Scandinavian interior aesthetics since 1952, BoConcept has grown to be one of the most influential retailers of Scandinavian interior design with 230 brand stores and 90 design studios across the World.
Launching a revised magazine concept, BoConcept wanted to recapture its edge. For this, we revisited the visual identity toolkit and came up with a fresh take on the whole BoConcept output – a clearer, more dynamic, and far more inspirational experience – delivered to the World – from the perspective of a truly global, yet Scandinavian, design brand.
Client: BoConcept via Bold Scandinavia
Creative Director: Muggie Ramadani
Designer: Emil Boye
Designer: Jesper Nord