The Hamish Bowles Collection at the Musée Yves Saint Laurent Marrakech celebrated Bowles' enduring connection to Yves Saint Laurent through rare pieces from his personal collection, gathered over decades of collecting. The opportunity was to create a visual language that reflected both the richness of the collection and the stories behind it.

Because the collection itself functioned as a personal archive, archival references became a key part of the design approach. Across art direction, book design, exhibition identity, and environmental graphics, we developed a system inspired by cataloging, collecting, and preservation, bringing a sense of history, discovery, and editorial elegance to the exhibition.

As Associate Creative Director, my primary focus was shaping the creative concept and defining the overall look and feel across identity, editorial, and art direction.