Founded in 1880 in Modena, Italy's automotive capital, Schedoni is a storied family-run leather atelier renowned for crafting bespoke interiors and luggage for some of Italy's most prestigious automotive brands, including Ferrari and Lamborghini. As the company prepared to step forward as a consumer-facing luxury brand for the first time, the opportunity was to translate this heritage into a distinct contemporary identity.

Drawing from Schedoni's unique position at the intersection of craftsmanship, automotive culture, and Italian luxury, we developed a visual language designed to engage a new generation of collectors and connoisseurs. The work spanned brand identity, art direction, and launch communications, establishing a foundation for the brand's next chapter.

As Associate Creative Director, I led the creative development, from initial concepts to defining the brand identity and art direction, guiding the launch campaign from initial strategy through shoot and production in Modena, Italy.