When Moët & Chandon partnered with Pharrell to create a limited-edition collection, the opportunity was to reinterpret the Maison's heritage through a distinct creative lens. Rooted in a shared spirit of celebration and joy, the goal was to transform familiar brand codes into something unexpected.

At the heart of the collection was Moët's iconic cravate (the ribbon that adorns the neck of every Champagne bottle) which was reimagined as a celebratory bow. Pharrell's signature pearl motif was translated into a dotted monogram and logo system, creating a visual language that extended across three tiers of exclusive packaging and accompanying graphic applications.

As Associate Creative Director, I led the creative development from the agency side, shaping the packaging concepts, graphic design, applications, and rollout ideas that brought the collaboration to life.