As MAC Cosmetics entered a new chapter under Nicola Formichetti, the opportunity was to reconnect audiences with the legacy that made the brand iconic. MAC is the original brand for inclusive artistry, and the goal was to bring this legacy back to the forefront.

The MAC motto has always been: All Ages, All Races, All Genders. We brought this commitment to life through a global campaign for the brand; creating stronger alignment through one message, greater consistency, and deeper impact. The roll-out began in key US cities before expanding worldwide across Latin America, Europe, and Asia.

As Associate Creative Director, I led the creative development from the agency side, shaping the concepts, defining the art direction, and guiding the work through shoot and production while collaborating closely with Nicola Formichetti throughout the process.