Founded by Lady Gaga, Haus Labs is built on the belief that beauty should empower individuality, self-expression, and self-acceptance. As the brand continued to grow, the opportunity was to elevate its visual language while reinforcing the values that sit at its core.

Through a new visual direction, we showcased Haus Labs' commitment to science and innovation, balanced by its foundations in art and kindness. This expression came to life through a series of product-focused CGI assets, creating a world that felt both clinically advanced and creatively bold.

As Associate Creative Director, I led the creative development from the agency side, shaping the concepts, defining the art direction and storyboards, and guiding the final execution across the CGI content and sound.