Goodiebox
INFORMATION
Goodiebox is an innovative beauty start-up, delivering a monthly box of beauty supplies to their 200.000+ subscribers across Europe. Their mission is to create relationships between beauty/cosmetics brands and consumers, giving both beauty giants, as well as niche brands, the opportunity to market their products to a specific target audience.
At Bold Scandinavia we were challenged to design an engaging, yet subtle and sophisticated packaging experience for the brand. We created a flexible and paired-back packaging system that was able to present the monthly range of products in the best way possible. The drawer-box solution became and instant hit with their subscribers, and turned a simple box into a collectors item for the users. Since the launch of the new brand identity, Goodiebox grew from one market, to delivering their subscription in more than 10 countries across Europe.
CLIENT
Goodiebox
via Bold Scandinavia
Founding Partner:
Rasmus Schmiegelow
CREDITS
Agency:
Bold Scandinavia
Creative Director:
Muggie Ramadani
Designer:
Emil Boye
Account Manager:
Lea Halby
Photography:
Courtesy of Goodiebox
PROJECT DETAILS
Brand Identity
Packaging
Other Projects
Goodiebox
INFORMATION
Goodiebox is an innovative beauty start-up, delivering a monthly box of beauty supplies to their 200.000+ subscribers across Europe. Their mission is to create relationships between beauty/cosmetics brands and consumers, giving both beauty giants, as well as niche brands, the opportunity to market their products to a specific target audience.
At Bold Scandinavia we were challenged to design an engaging, yet subtle and sophisticated packaging experience for the brand. We created a flexible and paired-back packaging system that was able to present the monthly range of products in the best way possible. The drawer-box solution became and instant hit with their subscribers, and turned a simple box into a collectors item for the users. Since the launch of the new brand identity, Goodiebox grew from one market, to delivering their subscription in more than 10 countries across Europe.
CLIENT
Goodiebox
via Bold Scandinavia
Founding Partner:
Rasmus Schmiegelow
PROJECT DETAILS
Brand Identity
Packaging
CREDITS
Agency:
Bold Scandinavia
Creative Director:
Muggie Ramadani
Designer:
Emil Boye
Account Manager:
Lea Halby
Photography:
Courtesy of Goodiebox
Other Projects