Goodiebox is an innovative beauty start-up, delivering a monthly box of beauty supplies to their 200.000+ subscribers across Europe. Their mission is to create relationships between beauty/cosmetics brands and consumers, giving both beauty giants, as well as niche brands, the opportunity to market their products to a specific target audience.
At Bold Scandinavia we were challenged to design an engaging, yet subtle and sophisticated packaging experience for the brand. We created a flexible and paired-back packaging system that was able to present the monthly range of products in the best way possible. The drawer-box solution became and instant hit with their subscribers, and turned a simple box into a collectors item for the users. Since the launch of the new brand identity, Goodiebox grew from one market, to delivering their subscription in more than 10 countries across Europe.
Client: Goodiebox via Bold Scandinavia
Creative Director: Muggie Ramadani
Designer: Emil Boye
Account Manager: Lea Halby
Photography: Courtesy of Goodiebox