Goodiebox is an innovative beauty start-up, delivering a monthly box of beauty supplies to their 200.000+ subscribers across Europe. Their mission is to create relationships between beauty/cosmetics brands and consumers, giving both beauty giants, as well as niche brands, the opportunity to market their products to a specific target audience.
At Bold Scandinavia we were challenged to design an engaging, yet subtle and sophisticated packaging experience for the brand. We created a flexible and paired-back packaging system that was able to present the monthly range of products in the best way possible. The drawer-box solution became and instant hit with their subscribers, and turned a simple box into a collectors item for the users. Since the launch of the new brand identity, Goodiebox grew from one market, to delivering their subscription in more than 10 countries across Europe.
via Bold Scandinavia
Courtesy of Goodiebox