Built on the radical idea that a watch could be virtually indestructible, G-SHOCK has evolved from a functional tool into a global cultural icon. To celebrate the brand's 40th anniversary, the opportunity was to create a definitive volume documenting its evolution, design philosophy, and enduring impact across generations.

Inspired by the bold aesthetic and resilient spirit of the watch itself, the book was designed as an extension of the G-SHOCK universe. A metallic cover housed within a sturdy slipcase echoed the brand's industrial design language, while layered visuals, archival photography, and collected stories created a tactile journey through four decades of innovation and cultural influence.

As Associate Creative Director, I led the creative development from the agency side, shaping the editorial concept, defining the design direction, and guiding the work from initial concept through final production.