CAPTURE ONE

Capture One, originally conceived of as a software solution for the Phase One medium format camera, had grown beyond its parent hardware and become an industry-standard tool used and loved by photographers and studios worldwide.

With new ownership, and a demand for a unified and elevated brand image, NR2154 set off to define a new brand purpose and visual identity that would help grow the business and continue to connect with the next generation of photography professionals, keeping their process and work 'One Step Ahead'.

CREDITS

Client: Capture One via NR2154
Creative Director: Jacob Wildschiødtz
Strategy Director: Matthew Andrews 
Design Lead: Emil Boye
Photography: Courtesy of Capture One / Ambassadors

PROJECT DETAILS

Brand Identity
Art Direction

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THE ENGINE

Capture One’s strongest software differentiator is their incredible color editor – a super dynamic and customizable tool that helps create images exactly how you imagine them.

Every adjustment is a part of the unique story of an image. We’ll brought this story to life through our key visual, ‘The Engine’ – an abstract shape representing the editing journey of each image processed in Capture One.

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CAMPAIGN

For the launch of Capture One 21 we created a campaign that celebrates the powerful storytelling and emotional response color can provoke. We invited 3 global photographers to tell a unique visual story using Red, Green, or Blue — demonstrating some of the innovating color editing features in the latest software release.

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CAPTURE ONE

Capture One, originally conceived of as a software solution for the Phase One medium format camera, had grown beyond its parent hardware and become an industry-standard tool used and loved by photographers and studios worldwide.

With new ownership, and a demand for a unified and elevated brand image, NR2154 set off to define a new brand purpose and visual identity that would help grow the business and continue to connect with the next generation of photography professionals, keeping their process and work 'One Step Ahead'.

PROJECT DETAILS

Brand Identity
Art Direction

CREDITS

Client: Capture One via NR2154
Creative Director: Jacob Wildschiødtz
Strategy Director: Matthew Andrews 
Design Lead: Emil Boye
Photography: Courtesy of Capture One / Ambassadors

MORE PROJECTS

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