PACE GALLERY
To announce the inauguration of Pace’s new flagship gallery in New York’s Chelsea, we designed an ambitious lenticular effect invitation for the opening celebration. The new building itself inspired the invitation design with its distinctive gridded facade architecture. The act of removing the invitation from its sleeve both activates its dual messaging, and hints to the activity to come inside the building, conceived of as an integrated and dynamic space for artists, collectors, curators, and gallery-goers. We collaborated closely with our printing partner to successfully achieve the technically challenging production of the invitation. The invitation was accompanied by a digital animation.
CREDITS
Client: Pace Gallery via NR2154
Creative Director: Jacob Wildschiødtz
Design Director: Elina Asanti
Senior Designer: Emil Boye
PROJECT DETAILS
Invitation Concept
Print Design
Motion Design
Art Direction
DIGITAL INVITATION
We introduced an additional way to browse and discover new products and outfits: editorials with shopping functionality.
This promoted the brand's point of view on upcoming seasons, highlighting brands or specific products and strengthening VooStore’s position as a taste-maker.
MORE PROJECTS
VOOSTORE
RIZZOLI & ALMA ALLEN
COLLAGERIE
BOCONCEPT
MARGIELA
PACE GALLERY
To announce the inauguration of Pace’s new flagship gallery in New York’s Chelsea, we designed an ambitious lenticular effect invitation for the opening celebration. The new building itself inspired the invitation design with its distinctive gridded facade architecture. The act of removing the invitation from its sleeve both activates its dual messaging, and hints to the activity to come inside the building, conceived of as an integrated and dynamic space for artists, collectors, curators, and gallery-goers. We collaborated closely with our printing partner to successfully achieve the technically challenging production of the invitation. The invitation was accompanied by a digital animation.
PROJECT DETAILS
Invitation Concept
Print Design
Motion Design
Art Direction
CREDITS
Client: Pace Gallery via NR2154
Creative Director: Jacob Wildschiødtz
Design Director: Elina Asanti
Senior Designer: Emil Boye
MORE PROJECTS